This article, Write Interesting Emails & Avoid the Inbox Vortex was originally published on Digital Ministry on 2 June, 2009.
By now most marketing decision makers know that Email Marketing campaigns can be a wonderfully effective way to communicate. But how do you avoid getting lost in the Inbox vortex?
You probably get 100s of these emails yourself – the ones you haven’t read in months but that you can’t be bothered unsubscribing from. David Smerdon from Vision 6 refers to it as being ‘unemotionally subscribed’.
It’s also known as list fatigue and usually happens because the emails are no longer (or never have been) interesting or relevant.…
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