Posted on Jul 28, 2016 by Will Blunt

The Beginner’s Guide to Landing Page Design

How to Use The Landing Page Design Template

Updated on March 13th, 2020

Landing page design guide for beginners

Creating a website that people actually want to visit can be quite the undertaking. A headache, even.

There are many moving parts: images, colour palettes, page navigation, etc. And you probably want to eventually make money through your site, right?

Coming up with an effective landing page design – the page where you want to turn visitors into actual leads – is a crucial part of that undertaking. And it’s a challenge; one of the top five challenges that marketers face, in fact.…

Posted on Jul 26, 2016 by Elizabeth Harmon

Is Email Marketing Dead Or Just Getting Started?

Many marketers may think of email marketing as old-fashioned, with sparkly new platforms such as social media, virtual reality and instant messaging now getting all of our attention. Some marketers will even tell you that email is dead.

Is email marketing dead?

Even though it is often pushed to one side, email is in fact very much alive and performing better than ever!

In this article, I take a look at why email is still important for marketing, plus share some hints and tips on how to use email marketing effectively within your business.…

Posted on Jul 21, 2016 by Will Blunt

An Overview Of The Inbound Marketing Methodology (Plus Template)

Updated on March 8th, 2020

Inbound marketing methodology overview

The web marketing industry has seen some significant changes in the last decade, especially with inbound marketing. Here’s an overview of how to use our Inbound marketing methodology template.

We live in a world where any information that we need on a service or product can be found with a few keystrokes. The companies that we purchase from are accessible to us like never before. And we expect them to be, as consumers.

If you’re marketing your own business, it’s important to remember how your customers want to interact with you. …

Posted on Jul 20, 2016 by Adam Franklin

WMTW 136: James Parnwell from The Online CO [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/Episode_136_James_Parnwell.mp3

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Updated on January 4th, 2017

“SEO takes time, effort and consistency.” James Parnwell (Tweet this)

In this episode I talk to James Parnwell about SEO.

Show-notes:

Key points

SEO (Search Engine Optimization) is simply about making your website friendly to Google.
The Google Bot filters website codes and ranks them on search listings.
Key Factors
- Keywords
- Key Phrases
Paid ads can yield you results.
Google Ads give results fast but are paid; SEO takes time but is free.
Never stop working on your SEO
Backlinks can be dangerous.

Posted on Jul 19, 2016 by Ben Lamb

The 5 Most Popular Products You Can Sell in China

Australian brands have become increasingly popular in China, with a growing middle class of consumers seeking quality products from overseas.

This demand is concentrated in the more affluent and cosmopolitan urban areas.

The relatively close proximity of the two countries combined with the fact they are on similar time zones, aids this lucrative situation for trade.

Australian goods have become a byword for quality with this trend showing no signs of stopping.

Let’s take a look at the 5 most popular products you can sell in China.

Bonus: Download the 33 web marketing free templates from Toby and Adam’s new book

1.

Posted on Jul 13, 2016 by Adam Franklin

WMTW 135: Danny Flood from OpenWorldMag.com [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep_135_Danny_Flood.mp3

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“Begin with the end goal in mind.” Danny Flood (Tweet this)

In this episode I talk to Danny Flood about working smarter, doing less and maximising your time.

Show-notes:

Key points

Danny is the author of several “Hacking” books. His first book is “Buy Your Own Island: The Ultimate Guide to Breaking Free and Making Your Dreams Reality.”
He also runs the OpenWorldMag.com and is host of The Open World Podcast.
Andy says he has more concentration when riding the subway.

Posted on Jul 12, 2016 by Belinda Wadeson

Everything You Need To Know About The New .au Domains

Updated on November 23rd, 2019

The new .au domains

New .au domains are coming soon, and the race will be on. If you don’t get in early to register it yourself, your business could be in for a world of pain and miss a golden opportunity. And your customers’ businesses.

The Australian internet landscape is changing yet again. In recent years, we’ve seen the introduction of hundreds of new global top level domains such as .expert, .shop, .melbourne and .sydney setting up in competition with the well-known .com and .net…

Posted on Jul 7, 2016 by Will Blunt

20 Steps For How To Promote Content Like A Pro [Free Template]

How To Promote Content Like A Pro Marketer [Free Template] (2)

How well do you ACTUALLY promote your content?

It’s all too common for us to do everything we can to make sure that next blog post is published, but once it’s live the foot comes off the pedal.

If you want to see results from content marketing, you need to have a well-oiled step-by-step promotion process that you repeat every time you hit publish.

Anything less and you’ll be disappointed. No shares, no comments, no traffic and unfortunately no leads.

The Psychology Behind Sharing

We’re wired, in a number of different ways, to share information that delights and inspires us.…

Posted on Jul 6, 2016 by Adam Franklin

WMTW 134: Nate Smith the 80-20 Marketing Guy [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/Ep_134_Nate_Smith.mp3

Podcast: Play in new window | Download

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Updated on January 4th, 2017

“The biggest single lesson is to validate” Nate Smith (Tweet this)

In this episode I talk to Nate Smith about “Validating”, the power of videos and email marketing.

Show-notes:

Key points

Nate is the 80-20 Marketing Guy.
It takes two years to launch a successful product.
Get inputs from your audience before launching a product.
Know your target audience.
“Validate” – What problem can I solve for you?
Learn from your audience
Speak personally and authentically.

Posted on Jul 5, 2016 by Reyhan Yesilnacar

How SMS Mobile Marketing Ties Into Your Content Strategy

89% of Australian adults own a smartphone… And our love for our phones is deeply embedded in our culture, with over 60% of us ready to give up TV instead of our mobile phone.

While email marketing still has its place, SMS marketing is pivotal to directly communicate highly relevant messages with your target audience.

With a character count of 160, similar to Twitter, why and how should you integrate SMS into your content strategy?

SMS, with an objective to drive customer actions that are profitable, is the enabler to attract and acquire a clearly defined audience by distributing relevant and consistent content.…

Yearly Archives: 2016

The Beginner’s Guide to Landing Page Design

Landing page design guide for beginners

Is Email Marketing Dead Or Just Getting Started?

An Overview Of The Inbound Marketing Methodology (Plus Template)

Inbound marketing methodology overview

WMTW 136: James Parnwell from The Online CO [Podcast]

Show-notes:

Key points

The 5 Most Popular Products You Can Sell in China

1.

WMTW 135: Danny Flood from OpenWorldMag.com [Podcast]

Show-notes:

Key points

Everything You Need To Know About The New .au Domains

The new .au domains

20 Steps For How To Promote Content Like A Pro [Free Template]

The Psychology Behind Sharing

WMTW 134: Nate Smith the 80-20 Marketing Guy [Podcast]

Show-notes:

Key points

How SMS Mobile Marketing Ties Into Your Content Strategy

Archives

Landing page design guide for beginners

Inbound marketing methodology overview

Show-notes:

Key points

1.

Daily social media plans

Show-notes:

Key points

The new .au domains

The Psychology Behind Sharing

Show-notes:

Key points

Archives