Reduce marketing friction
[Manly headland, Sydney, NSW, Australia]
VIDEO – How to reduce friction with your marketing
TRANSCRIPT
I’ve spoken a little bit about having as little friction as possible in your marketing, and today I want to talk specifically about lead magnets, or as I prefer to call it, flagship content.
In a nutshell, flagship content is something that you’re known for, something that’s so valuable people would pay you for it if you asked them, but you give it away as a gift to the marketplace, as a way to attract people into your business.…
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