What makes a good LinkedIn video [#114]
Good LinkedIn videos
[Southbank, Brisbane, Queensland, Australia]
VIDEO: What makes a good LinkedIn video?
TRANSCRIPT:
Today I want to address the question of what makes a good video post on LinkedIn.
But also where the line is between what I spoke about last time, which was engagement pods and why I don’t like them.
Instead why inviting people to leave a comment in order to receive more information is a sound strategy and what the distinction is.
What makes a good video for LinkedIn?
In my experience, if they can share a few tips, be personable, be authentic, then it’s going to be a good video.
What I like to do is actually have more information for those people who are interested. By that I mean if I’m, for example, talking about unpacking your intellectual property, which was one of my videos, I created a companion guide as a PDF, which I then offered to people who wanted it.
Offering a companion PDF & invite comments
So I said, leave a comment down below, type the words IP and I’ll send you a PDF via direct message, no option required or anything, nothing like that. And so what that does is it gives people the next baby step of the journey. And to me, that is a very sound strategy because you are providing more value than you can provide just in the video. The other reason why it’s a sound strategy is because you’re keeping people on the LinkedIn platform, which is what LinkedIn wants. It wants to have a rich, engaging experience for its users.
Don’t link off the the LinkedIn platform
So if you do a video, if you invite people to leave a comment because they’re interested in what you’ve got to add, then it’s more attention on LinkedIn and it’s so much better than linking off to a landing page or linking back to your website. LinkedIn doesn’t like it when you steal people away from the platform, so keeping it on the platform is really useful.
To answer the question, what makes a good LinkedIn video?
Useful, fairly concise, share some information and then invite people to learn more. And I find the best way to invite people to leave a comment so that you can then connect with them and send it via direct message. So I hope that helps. If you want a guide of that process, just let me know in the comments and
I’ll send it through to you. No opt in required.
You’ll see what I’m doing there.
And the main distinction between this and the bad practise, in my opinion of engagement pods, is that engagement pods is like colluding with other people who are obligated to leave a comment regardless of the quality of the video, regardless of whether they’re interested in it.
That’s a big no, no. This is offering information to people who are interested, who want it, and there’s no prearranged collusion in order for the comments.
I hope that helps. My name’s Adam Franklin. See you later.
Bonus tip
Add captions to your LinkedIn videos.
I use Splasheo for this.
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