Posted on May 7, 2021 by Ronita Mohan

7 Content Marketing Tools That Help Small Businesses Thrive in 2021

Content Marketing Tools

Image by Rudy and Peter Skitterians from Pixabay

The right set of content marketing tools can make the difference between more conversions and sales, and overworked employees.

But with so many tools available online, which ones should businesses take the time to invest in? There are a few points to consider when shortlisting tools.

Investment doesn’t only refer to the price of the tools, but also the time needed to orient staff to use the tool.

In this guide, we will share the top seven content tools that don’t break the bank, nor do they have a steep learning curve.…

Posted on Apr 25, 2021 by Ciaran Hourican

Collaborating sales and marketing teams

Collaborating sales marketing teams

Strength in Numbers: The Proven Benefits of Sales Team Collaborations

Many marketing-oriented articles focus upon the role of digital media in relation to sales solutions. While this observation is obviously true, it is important to keep in mind that any successful sales strategy needs to focus upon the customer journey just as much as the power of online publicity and viral content.

Unfortunately, this advice does not often touch upon the importance of collaborative efforts. Just as a chain is only as strong as its weakest link, any company that hopes to succeed must be able to appreciate the role of a team effort.…

Posted on Apr 12, 2021 by Quincy Smith

Link Building: How to Get Your First 50 Backlinks and Grow Your Traffic

Updated on April 15th, 2021

Link building as a new company is no easy feat.

You’re faced with a chicken and egg problem: you need backlinks to build your website authority and grow your organic traffic, but it’s hard to convince other brands and websites to link out to you if you don’t already have that authority and traffic.

That’s why getting your first links is crucial to building the flywheel for both your organic traffic and website authority.

In this post, we’re going to be revealing a link-building strategy that new companies can use to earn their first 50 organic links.…

Posted on Apr 10, 2021 by Tomas McKannie

Why Your Business Needs a Website Redesign

Updated on April 19th, 2021

Business website redesign

As much as 94% of website impressions are design-related.

The same amount of shoppers do not trust eCommerce websites that have an outdated design.

Your business may be in dire need of a website redesign, yet you may not know it.

So how do you know whether you are ready for a new website?

This post looks into several main factors that point at website redesign as the solution for improving your website performance, lead and sales generation.

The Design is Not User-Friendly

88% of website visitors will not return after a bad experience.…

Posted on Mar 28, 2021 by Adam Franklin

The Common Path to Uncommon Success

Common Path to Uncommon Success

I’ve also been reading the new book from my friend John Lee Dumas, host of the podcast Entrepreneurs On Fire.

John aka ‘JLD’ has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs.

It’s humbling that JLD chose to interview me for Episode 92 back in 2013, and he interviewed my Bluewire co-founder Toby on Episode 784.

I turned the tables and interview him myself as well.

This week, JLD launched a book that distills what he has learned from these conversations into a 17 step roadmap to help YOU achieve your dream of freedom and fulfillment.…

Posted on Mar 23, 2021 by Ronita Mohan

How to Plan the Content Creation Process for 2021

Updated on March 27th, 2021

Content Creation Process

Photo by LinkedIn Sales Navigator on Unsplash

Businesses know that content creation is the lifeblood of marketing strategies. Almost everything related to marketing has to do with content.

Blogs are content. Social media posts are content. Videos, live streams, guides, and behind-the-scenes sneak peeks? These are all content.

When marketers aren’t creating content, they’re planning it. But how does the content creation process work? That’s what this guide will explain.

Content Creation Process Defined

What is digital content creation? It is the process of combining text and visuals to share meaningful messages with a brand’s target audience.…

Posted on Mar 22, 2021 by Tim Ferguson

8 Easy Ways to Increase Your Click-to-Open Rate

Click-to-Open Rate

As per 2020 email marketing statistics, the average click-to-open rate is at 14.1%. How do you achieve this or increase your click-to-open rate and surpass your competition?

The email click-to-open rate is different from the click-through rate. The click-to-open rate is the percentage of people that open an email by clicking on a link or image within an email. You can consider it as a measure of the instant response rate of an email.

Luckily, there are many simple ways to increase your click-to-open rate.

Here are some easy yet most effective strategies that you can implement to boost up your click-to-open rate:

1.

Posted on Feb 7, 2021 by Frankie Wallace

How to Create Compelling Content that Drives Sales

We all operate within an increasingly competitive business climate. Our digital landscape has resulted in entrepreneurs gaining access to clientele from across the planet, and able to take advantage of readily available resources. This also means that your target customer base often has many options about which companies they wish to engage with.

As a result, it is vital that you utilize techniques and tools in marketing that highlight your expertise, and help to build and bolster your reputation. In business to business (B2B) spheres, your efforts must get the most out of online spaces.…

Posted on Feb 4, 2021 by Leanne Brooks

7 Reasons Why SEO can Contribute to Business Growth

Updated on February 5th, 2021

SEO can contribute to business growth

No matter the size of the business, they need some kind of online exposure in order to grow. Digital marketing has a lot of moving parts to contend with and can get confusing pretty fast. A good way to start your online marketing journey is through Search Engine Optimization.

Below are the top reasons why SEO can help business growth.

1. Boosting Inbound Traffic

Generating more business means getting the right kind of exposure to let other people know what you’re offering.…

Posted on Jan 18, 2021 by Nico Prins

How To Write Cold Emails That’ll Open Doors To New Guest Blogging Sites

Updated on January 20th, 2021

How to write cold emails

When done right, cold emailing can open a world of opportunities. Cold emailing can open the door to guest post opportunities. However, it’s easy to make mistakes when running a cold email outreach campaign. First of all, you are sending an email to someone with whom you have no previous contact. Secondly, the people you are mailing receive hundreds of pitches a month.

That means that the chances of prospects reading your emails and giving them attention are slim. However, these challenges should not stop you from sending cold emails.…

Posted on Jan 17, 2021 by Fra

How to Market Your Brand With a Sustainable Mindset

Updated on March 23rd, 2021

Market Your Brand

Sustainability has become a hot topic in the last few years, as retailers are now able to maintain quality while staying environmentally and financially conscious. Sustainability is not just a niche perk anymore. Today it is a necessity and a useful tool for marketers in all industries.

With more and more companies focusing on sustainability, marketers should know where to look for the opportunity to showcase company practices and changes. This may be in your supply chain, where your materials or products are sourced from, and who you are partnered with for delivery.…