Updated on September 24th, 2021

In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what content we need to create, why we need to create it, and who we’re creating it for. But having a solid content strategy in place isn’t enough. Marketers must develop a workflow that outlines exactly how that well-planned content will be produced and published.

When it comes to content marketing workflows, there’s no one-size-fits-all model. Instead, workflows are heavily influenced by your organization’s unique team structure, internal approval process, and the tools and platforms you use for project management.…

Updated on August 19th, 2021

With the entire world transitioning to online, retailers and enterprises alike are facing a serious transformation in the way they do business. With the global pandemic altering the way in which people purchase and absorb information, marketers and sales teams are being forced to adapt.

In order to get there, it’s vital that businesses have the right leadership team in place – across both sales and marketing. Australia’s recent National Skills Commission report shows that sales and marketing management will be in strong demand in the future and the good news is that Australians have the right skills to meet this high demand right now.…

Updated on September 16th, 2021

Post nominals on LinkedIn?

[Gold Coast, Queensland, Australia]

VIDEO:

TRANSCRIPT

Today’s question is from Karen. She asked:

“What’s my view on having post nominals included after your name on LinkedIn?”

TRANSCRIPT:

Firstly, what are post nominals?

Now, post nominals are just those letters people put after their name to signify some sort of accreditation or certification. You may see things like CFA, MBA, CFP, CSP. You may see things like CFA, MBA, CFP, CSP.

There’s all sorts of different post nominals that you could put, assuming that you’ve, obviously, got the accreditation.…

How to Write for Users in Each Stage of the Online Buying Process

Source: Shuttershock

The average online buyer has a sea of information at their fingertips. Because of this, the typical salesy style of advertising is on its way out. With the absence of tradition, it leaves a pretty big question: how do you tailor your marketing messages, so that it hits the mark?

Well, most importantly, the user doesn’t like to be rushed. Rather, you should guide your prospective customer through a series of consideration stages – also known as the online buying process.…

Updated on June 24th, 2021

There’s a lot to be said about the benefits of a well-planned content marketing strategy. Not only can it drive brand awareness, but it also plays a vital role in lead generation and building authority. Plus, it’s a powerful tool for nurturing potential customers into loyal supporters of your company.

Keyword research, SEO, and distribution all play crucial roles in getting eyes on your content. But before any of that, there’s something much more important you need to account for: search intent.

Defining Search Intent

The best way to define search intent (aka.…

Content Marketing Tools

Source: PeppyBiz

A business isn’t just about having an idea and selling products. It has so much more to it. Right from product management, to marketing and sales, there is ample to take care of. However, what is the bottom line of all these aspects? It is to build and maintain a good customer relationship.

There is a diverse technology out there that can improve your business productivity and efficiency. But, one of them plays a key role in interaction and customer management. It is Customer Relationship Management (CRM).…

Collaborating sales marketing teams

Strength in Numbers: The Proven Benefits of Sales Team Collaborations

Many marketing-oriented articles focus upon the role of digital media in relation to sales solutions. While this observation is obviously true, it is important to keep in mind that any successful sales strategy needs to focus upon the customer journey just as much as the power of online publicity and viral content.

Unfortunately, this advice does not often touch upon the importance of collaborative efforts. Just as a chain is only as strong as its weakest link, any company that hopes to succeed must be able to appreciate the role of a team effort.…

Updated on April 19th, 2021

Business website redesign

As much as 94% of website impressions are design-related.

The same amount of shoppers do not trust eCommerce websites that have an outdated design.

Your business may be in dire need of a website redesign, yet you may not know it.

So how do you know whether you are ready for a new website?

This post looks into several main factors that point at website redesign as the solution for improving your website performance, lead and sales generation.

The Design is Not User-Friendly

88% of website visitors will not return after a bad experience.…

Common Path to Uncommon Success

I’ve also been reading the new book from my friend John Lee Dumas, host of the podcast Entrepreneurs On Fire.

John aka ‘JLD’ has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs.

It’s humbling that JLD chose to interview me for Episode 92 back in 2013, and he interviewed my Bluewire co-founder Toby on Episode 784.

I turned the tables and interview him myself as well.

This week, JLD launched a book that distills what he has learned from these conversations into a 17 step roadmap to help YOU achieve your dream of freedom and fulfillment.…