Updated on January 20th, 2021

How to write cold emails

When done right, cold emailing can open a world of opportunities. Cold emailing can open the door to guest post opportunities. However, it’s easy to make mistakes when running a cold email outreach campaign. First of all, you are sending an email to someone with whom you have no previous contact. Secondly, the people you are mailing receive hundreds of pitches a month.

That means that the chances of prospects reading your emails and giving them attention are slim. However, these challenges should not stop you from sending cold emails.…

Market Your Brand

Sustainability has become a hot topic in the last few years, as retailers are now able to maintain quality while staying environmentally and financially conscious. Sustainability is not just a niche perk anymore. Today it is a necessity and a useful tool for marketers in all industries.

With more and more companies focusing on sustainability, marketers should know where to look for the opportunity to showcase company practices and changes. This may be in your supply chain, where your materials or products are sourced from, and who you are partnered with for delivery.…

Generate Social Proof

People are used to finding what they need on the internet. Options for pretty much any product or service abound. Landing pages across the web are locked in a never ending battle for the final click that converts a visitor into a customer or subscriber.

With no shortage of options, how do visitors make their decisions?

Well, pricing plays an important role in effectively communicating the product’s value proposition.

But one of the most effective conversion rate optimizers is providing credible social proof. Statistics have shown that:

• Testimonials are proven to increase sales by up to 34%.