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Yearly Archives: 2021

Home / Archives for 2021



Posted on Dec 2, 2021 by Shivani Goya

Best Lead Generation Strategies For Businesses

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Updated on December 4th, 2021

A lead is a potential client that shows interest in an organization’s services and products. Lead generation strategy is adopted to create interest in your services and products. In most cases, after submitting individual data, leads are then reached by the organization’s salesman, and the genuine exchange happens offline.

A/B testing

A/B testing is the testing between two variables or components of a web page or a page element. When online activities have become the new normal, it is crucial to remain relevant and generate leads.…

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Web Marketing


Posted on Aug 31, 2021 by Christina Lee

A Simplified Way to Create a Content Marketing Workflow, Explained

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Updated on September 24th, 2021

In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what content we need to create, why we need to create it, and who we’re creating it for. But having a solid content strategy in place isn’t enough. Marketers must develop a workflow that outlines exactly how that well-planned content will be produced and published.

When it comes to content marketing workflows, there’s no one-size-fits-all model. Instead, workflows are heavily influenced by your organization’s unique team structure, internal approval process, and the tools and platforms you use for project management.…

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Posted on Aug 12, 2021 by Vasanti Craig

How Sales and Marketing can Work Together to Achieve Business Excellence

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How sales and marketing can work together to achieve business excellence

Updated on August 19th, 2021

With the entire world transitioning to online, retailers and enterprises alike are facing a serious transformation in the way they do business. With the global pandemic altering the way in which people purchase and absorb information, marketers and sales teams are being forced to adapt.

In order to get there, it’s vital that businesses have the right leadership team in place – across both sales and marketing. Australia’s recent National Skills Commission report shows that sales and marketing management will be in strong demand in the future and the good news is that Australians have the right skills to meet this high demand right now.…

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Web Marketing


Posted on Jul 21, 2021 by Adam Franklin

Should I add post nominals on my LinkedIn Profile? #142

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Post nominals LinkedIn THUMB

Updated on September 16th, 2021

Post nominals on LinkedIn?

[Gold Coast, Queensland, Australia]

VIDEO:

TRANSCRIPT

Today’s question is from Karen. She asked:

“What’s my view on having post nominals included after your name on LinkedIn?”

TRANSCRIPT:

Firstly, what are post nominals?

Now, post nominals are just those letters people put after their name to signify some sort of accreditation or certification. You may see things like CFA, MBA, CFP, CSP. You may see things like CFA, MBA, CFP, CSP.

There’s all sorts of different post nominals that you could put, assuming that you’ve, obviously, got the accreditation.…

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Posted on Jun 28, 2021 by Jay Ong

How to Create Content for All 5 Stages of the Online Buying Process

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How to Write for Users in Each Stage of the Online Buying Process

Source: Shuttershock

The average online buyer has a sea of information at their fingertips. Because of this, the typical salesy style of advertising is on its way out. With the absence of tradition, it leaves a pretty big question: how do you tailor your marketing messages, so that it hits the mark?

Well, most importantly, the user doesn’t like to be rushed. Rather, you should guide your prospective customer through a series of consideration stages – also known as the online buying process.…

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Posted on Jun 23, 2021 by Travis Jamison

How to Optimize Informational Content for Search Intent

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How to Optimize Informational Content for Search Intent

Updated on June 24th, 2021

There’s a lot to be said about the benefits of a well-planned content marketing strategy. Not only can it drive brand awareness, but it also plays a vital role in lead generation and building authority. Plus, it’s a powerful tool for nurturing potential customers into loyal supporters of your company.

Keyword research, SEO, and distribution all play crucial roles in getting eyes on your content. But before any of that, there’s something much more important you need to account for: search intent.

Defining Search Intent

The best way to define search intent (aka.…

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Posted on Jun 3, 2021 by Sara Williams

10 Major Benefits of CRM for Small Businesses

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Content Marketing Tools

Source: PeppyBiz

A business isn’t just about having an idea and selling products. It has so much more to it. Right from product management, to marketing and sales, there is ample to take care of. However, what is the bottom line of all these aspects? It is to build and maintain a good customer relationship.

There is a diverse technology out there that can improve your business productivity and efficiency. But, one of them plays a key role in interaction and customer management. It is Customer Relationship Management (CRM).…

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Posted on May 7, 2021 by Ronita Mohan

7 Content Marketing Tools That Help Small Businesses Thrive in 2021

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Content Marketing Tools

Image by Rudy and Peter Skitterians from Pixabay

The right set of content marketing tools can make the difference between more conversions and sales, and overworked employees.

But with so many tools available online, which ones should businesses take the time to invest in? There are a few points to consider when shortlisting tools.

Investment doesn’t only refer to the price of the tools, but also the time needed to orient staff to use the tool.

In this guide, we will share the top seven content tools that don’t break the bank, nor do they have a steep learning curve.…

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Content Marketing


Posted on Apr 25, 2021 by Ciaran Hourican

Collaborating sales and marketing teams

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Collaborating sales marketing teams

Strength in Numbers: The Proven Benefits of Sales Team Collaborations

Many marketing-oriented articles focus upon the role of digital media in relation to sales solutions. While this observation is obviously true, it is important to keep in mind that any successful sales strategy needs to focus upon the customer journey just as much as the power of online publicity and viral content.

Unfortunately, this advice does not often touch upon the importance of collaborative efforts. Just as a chain is only as strong as its weakest link, any company that hopes to succeed must be able to appreciate the role of a team effort.…

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Web Marketing


Posted on Apr 12, 2021 by Quincy Smith

Link Building: How to Get Your First 50 Backlinks and Grow Your Traffic

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Updated on April 15th, 2021

Link building as a new company is no easy feat.

You’re faced with a chicken and egg problem: you need backlinks to build your website authority and grow your organic traffic, but it’s hard to convince other brands and websites to link out to you if you don’t already have that authority and traffic.

That’s why getting your first links is crucial to building the flywheel for both your organic traffic and website authority.

In this post, we’re going to be revealing a link-building strategy that new companies can use to earn their first 50 organic links.…

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Web Strategy


Posted on Apr 10, 2021 by Tomas McKannie

Why Your Business Needs a Website Redesign

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Updated on April 19th, 2021

Business website redesign

As much as 94% of website impressions are design-related.

The same amount of shoppers do not trust eCommerce websites that have an outdated design.

Your business may be in dire need of a website redesign, yet you may not know it.

So how do you know whether you are ready for a new website?

This post looks into several main factors that point at website redesign as the solution for improving your website performance, lead and sales generation.

The Design is Not User-Friendly

88% of website visitors will not return after a bad experience.…

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