WMTW 099: Chris Adams on Storytelling, Content Creation and Giving Power to Your Clients [Podcast]
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“Make your customers the hero of their own story.” Chris Adams (Tweet this)
In this episode I speak to Chris Adams about storytelling, creating content and making your customers the hero of their own story.
Show-notes:
Key points
- Chris started his career as a writer for a TV show which eventually led him to discovering the internet.
- He built and developed businesses online in his early years.
- Started working with Facebook in 2006.
- Chris’ tips on creating content
- Do not forget the basics – Storytelling.
- Get your brand to become a verb.
- Marketing is making that story believable.
- Marketers should build structures to create an appealing story.
- Give the power to your customers.
Get in touch with Chris
- Follow him on LinkedIn
- Follow him on Twitter @DChrisAdams
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