Gary Bertwistle – How social media impacts marketing and promotion
Updated on July 8th, 2013
I’ve been a long time fan of Gary Bertwistle as a marketing speaker (originally at a TEC event) and as an author. So it was a real thrill when we sat down to discuss social media’s impact on marketing and promotion.
Here’s the video we recorded in Sydney and below that is the transcript:
How does social media impact marketing and promotion?
Hi I’m Gary Bertwistle and today we’re talking about how does social media affect marketing and brand. And having worked with a myriad of different companies of all shapes and sizes, the biggest issue today is that people are confusing promotion with marketing and people are using social media is a tool to promote themselves but unless the message you are putting out in social media differentiates you from everybody else using social media to promote themselves, then it’s not a piece of marketing, it’s actually a piece of promotion,
What is the difference between promotion and marketing?
The difference is promotion is how you tell me stuff. Marketing is the message that goes in that that separates you from everybody else, because chances are you with whatever product or service that you’ve got are doing pretty much the same or very close similarity to your competitors. Marketing is what tells me crystal clear what makes you famous and you add value to my world, Then you use social media as the tool to promote it.
So that’s the difference between the two. But right now people are just on Facebook or Twitter or the other tool you can use but they’re not differentiating themselves.
Where can people find more information about you Gary?
Well you can find out more information about me from GaryBertwistle.com and on there there’s a bunch of videos like this, podcasts, books, I do a newspaper every Wednesday afternoon called the Espresso which is a free story sharing all the latest thinking from around the world, social media, retail, FMCG and everything else and its all free and on the website.
Thanks Gary. You can follow @garybertwistle on Twitter.