Managing your web strategy – how to get your blog post written!

Posted by Toby Jenkins

Updated on July 15th, 2013

Have you ever sat down to write blog post and just gone blank?

Have you ever sat down and wondered where on earth you’re going to start?

Have you ever sat down and wondered what on earth you’re going to write about?

I know I have and so I figure there might be a few others out there that could use a few tips! While this is specifically related to writing a blog post, I hope you’ll see that it can be applied to other areas of your web strategy – facebook posts, news articles for your website, email newsletters etc.

Step 1:

Answer this question: What is a problem that you might be able to solve for some of your audience?

You now have your topic. (Note this post – How to get your blog post written!)

Step 2:

Set a deadline.

I was fluffing around with what to write about this morning so I employed a Timothy Ferriss method (author of “The 4 hour work week”, one of the most thought provoking books I’ve read in business). I set a deadline of 53 minutes (on my iPhone timer function) to get this done.

Step 3:

Start it and finish it.

“Perfection takes infinity.” They were some wise words from one of our mentors. Don’t wait til your post is perfect to get it up on your blog. You can’t please everyone all the time and if you’ve chosen your topic by addressing your audience’s problems, then you can’t really go too far wrong. At least you’ll know it’s relevant. (If you’ve left a bit out… well that just means you’ll have more up your sleeve for your next post!)

So that’s it! Hopefully you’ll find that useful for getting past those small but sometimes overwhelming tasks like blog posts.

PS: 14:17mins left on the timer and the job is done! Pumped!

PPS: Here’s the link to Tim Ferriss’s book if you’re interested in reading/buying it:

Managed web strategy: If you’re still daunted by the thought of writing your next blog post and would like a helping hand, give Bluewire Media a call on 1300 258 394.

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About Toby Jenkins

Toby Jenkins is co-author of Web Marketing That Works. He also released 33 free marketing templates, is CEO of Bluewire Media and co-hosts an iTunes podcast and has written for Fairfax Media, ProBlogger, Jeff Bullas and many other blogs. Toby is an Athens Olympian.

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