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Continue ReadingThe start of something special (brand management online)
Nowadays, there’s so much information out there and it’s changing so quickly, it can seem impossible to keep up with it all. However, as one company found out, it pays to put the effort in to seeing who’s saying what.
On February 19th, Paul (from Idea Sandbox) wrote about how impressed he was with how a US company, L.L. Bean, are dealing with their price vs. quality image in the current economic climate. He thought they were doing pretty well. Read the post »
Within 1 ½ hours, L.L.…
Continue ReadingThe best online sources of design inspiration!
Sources for design inspiration are everywhere on the net – blogs, online magazines, corporate pages… Sometimes just flicking around different sites is all you need to get the creative juices flowing.
Here are my top 10 design sites (for right now).
Swiss Miss is a design blog by Tina Roth Eisenberg, a Swiss designer living in New York. She runs her own busy studio, yet still finds the time to update her blog every day with excellent bits and pieces that she finds inspiring. Sometimes it might be a quote, other times a funny YouTube clip.…
Continue ReadingBluewire on Flickr
Bluewire just joined Flickr, the online photo community, and we’ll slowly be adding more photos to it so make sure you check back often to see what we’ve been up to! You can visit our page here www.flickr.com/bluewiremedia.…
Continue ReadingTop 10 easy things your business can do online
- Get your business on Facebook to share photos, events and news with your fans. Create a Facebook page.
http://www.facebook.com/pages/create.php - Share your thoughts & expert insights. Write a blog
www.wordpress.com - Be found on the largest online professional network. Register your business on Linked In.
http://www.linkedin.com/companies?didentcompy= - List your business on Google Maps.
http://www.google.com/local/add/businessCenter?gl=us&hl=en-US - Ensure Google knows you exist. Submit your website to Google.
www.google.com/webmasters/tools - Show people what makes you different. Film short videos on your camera & upload to create a YouTube channel for your business.
Designing Emails for Action – EMSA 2008
Recently, I gave a presentation on Designing Emails for Action at EMSA – Email Marketing Summit of Australia.
I addressed this question: “Why is anyone going to open & read & action your email?”
The major ‘take home’ message was to have great content & to make it easy for the reader to follow your call to action!
The 20 Tips included simple things like using consistent From Lines & meaningful Subject Lines to making sure that the email ‘works’ when images are disabled.
All 20 Tips can be viewed in the powerpoint below & a video of the first 9 minutes is down under that.…
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