Case study
It’s a bit of a Monday night ritual for me – a glass of wine, Twitter and the ABC show Q&A hosted by Tony Jones.
The show is “live and interactive” and that means Twitter is alive with comments and questions, with viewers using the hashtag #qanda while the show is on.
The Queensland Premier’s marketing team has recognised that those monitoring and contributing to the #qanda hashtag are generally likely to be interested in politics and have given them a chance to ask Anna Bligh a question.…
Continue Reading
