Bluewire Media, Author at Bluewire Media

Blog posts by Bluewire

Posted on Jan 9, 2013 by Bluewire Media

Liz Wiseman talks Native Genius with Toby Jenkins and Adam Franklin

Why communicating people’s ‘native genius’ is so important.

Toby: Hi I’m Toby Jenkins from Bluewire Media

Adam:…and I’m Adam Franklin

Toby:…and we’re here today with Liz Wiseman and having a talk about a case study where we applied ‘native genius’ to what we do. One of the examples is: Recently, we ran two Web Strategy workshops with clients and they were two quite contrasting workshops. In one workshop we introduced the team members by their native genius and, in the other, I hadn’t.

The feedback from the clients on each occasion was completely different.…

Posted on Jun 29, 2011 by Bluewire Media

How to reach a targeted audience through leveraging popular #hashtags

Case study

It’s a bit of a Monday night ritual for me – a glass of wine, Twitter and the ABC show Q&A hosted by Tony Jones.

The show is “live and interactive” and that means Twitter is alive with comments and questions, with viewers using the hashtag #qanda while the show is on.

The Queensland Premier’s marketing team has recognised that those monitoring and contributing to the #qanda hashtag are generally likely to be interested in politics and have given them a chance to ask Anna Bligh a question.…

Posted on Mar 18, 2011 by Bluewire Media

Weekly Round-Up | Vol. 83

Social media and the Japanese disaster

What responsibility do social media users have during a crisis? – Mashable

Like we saw in the floods – albeit on a much smaller scale – social media is being used in Japan as a vital communication tool in a time of disaster. How can we best use it to participate in the dissemination of information, to help each other and to provide relief?

Teamwork

Debate or GO? – Patty Azzarello

This guest post on Liz Strauss’ ‘Successful Blog’ discusses the loss of productivity at work through poor communication.…

Posted on Mar 4, 2011 by Bluewire Media

Weekly Round-Up | Vol. 81

Think big!

This week consider widening your audience and potentially your customer base with these big ideas from David Meerman Scott at Web Ink Now, Eric Vreeland at Hubspot and Jani Penttinen at Mashable.

“One speech, plus a dozen video cameras and a hundred people tweeting live” shows how getting your crowd involved in your presentation can help create a real-time experience for your virtual audience,

“Ten ways to turn your local business into a global success” provides tips on appealing to potential customers across the globe; and
“How to record a webinar” means your real-time message can last longer and reach more people.

Posted on Feb 25, 2011 by Bluewire Media

Weekly Round-Up | Vol. 80

CAREER TIPS

9 Dynamic Digital Resumes That Stand Out From the Crowd – Mashable
Potential employers are going to check out your online presence – why not make it fun and illuminating for them? It may just win you the job.

HOW TO: Jump-Start Your Career by Becoming an Online Influencer – Mashable
We’ve talked about attracting the attention of influencers, but what about actually becoming one?

HOW TO: Deal With Negative Online Sentiment About Your Brand – Mashable
It’s the badvocate idea and it never gets old. Find out how to get even the least likely to support you.…

Posted on Dec 24, 2010 by Bluewire Media

Weekly Round-Up Vol. 78

Style vs Design – Why Understanding The Difference Is What It’s All About – Jeffrey Zeldman via the Adobe Design Center
An absolute must-read article on the state of web design by the leader in usability and web-standard, Jeffrey Zeldman.

How to Keep Up with News & Emerging Trends [Marketing Cast] – Hubspot
Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? In this week’s episode of the Marketing Cast, David Meerman Scott addresses this question and suggests some quick solutions…

25 Ways to Get More Social Media Followers – Hubspot
Social media can seem overwhelming, especially when you’re starting from scratch without any followers on your profiles.…

Posted on Apr 15, 2010 by Bluewire Media

Why 9.41 is Apple time

This article I read in Fast Company left me astonished by how much attention Apple pays to every microscopic detail of their marketing campaigns.

Have you ever wondered why all Apple product mockups show the time at just after 9.40? Neither had I (nor had I even picked up on this peculiarity). But indeed, the iPhone’s clock displayed 9.42am. The iPad displayed 9.41.

I’ll let Fast Company explain: