WMTW 055: Matt Michalewicz on goals and meeting high-level influencers [podcast]
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“The primary mover for success is the desire to achieve success.”
Matt Michalewicz (Tweet this)
Show-notes:
Key points
- Matt is the author of the book “Life in Half a Second: How to Achieve Success Before it’s Too Late”, a book that teaches how to achievesuccess using scientific approaches.
- 3 components of a business are marketing, sales and delivery.
- Generating leads is the measure of success in marketing.
- Convert leads into customers.
- Deliver what is agreed upon.
- It is important to know the behavior of your customer and understand their psychology.
- Marketing needs to educate customers more about your product.
- Big purchases are more sales focused while low value items are more marketing focused.
- Physical print style of marketing has lessened its value and weight as a marketing tool.
- Breaking a bigger goal into smaller goals makes it more achievable.
- Have an attitude and mentality of life-long learning and education.
- Look only into people that have accomplished what you want to do.
- According to Matt, It is not the best product that wins rather it is the product with the best marketing and sales.
People mentioned
Links mentioned
- “Life in Half a Second: How to Achieve Success Before it’s Too Late”
- Book’s website Lifeinhalfasecond.com
Get in touch with Matt
- Link with Matt at LinkedIn
- Visit his website Michalewicz.com.au
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