Expert interview on digital strategy
Our quarterly theme at the moment is “Expertise” so to tick of one of my goals for the quarter I sat down with Andrew McFarlane, our Digital Strategist, to learn a bit about his job and his area of expertise.
Expert interview
First of all, what does ‘digital strategy’ mean?
It’s a very loose term that gets thrown around quite a lot but in terms of what we do here at Bluewire it’s a channel clients can use to meet business & marketing objectives online. It’s all about coming up with the roadmap for a project and can encompass many things.…
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