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Posts Tagged: website goals

Home / website goals



Posted on Apr 30, 2013 by Lesley Hays

The Scorecard: How to record your Web Strategy Goals

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Customer Centre metrics in a Google Analytics dashboard

From the weekly Success Insights series: Lessons from our Client Success Programs

A few weeks ago, I explained how we define and review a Web Strategy with goals and metrics. Now, I thought I’d give a simple example of how this concept works in practice.

An example of a Web Strategy Scorecard goal

Goal 3: Retain and improve relationships with existing customers

Support, service and communicate with existing customers through social media and the website.

Metric Target Tracked
“Customer Centre” visitors 50 per week Google Analytics (www.clientwebsite.com)
Downloads of customer information (forms, brochures etc.)
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Web Strategy
Digital strategy, website goals, client success program, goals, success insights


Posted on Mar 12, 2013 by Adam Franklin

Do you know what your website really needs?

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What is more important than website traffic….? During the Inbound Marketing conference I saw Eric Keiles and Mike Lieberman and interviewed them to find out!

We delved into some misconceptions surrounding website traffic and conversions, and starting the sales process through ‘online conversations’.

[youtube=http://www.youtube.com/watch?v=IiLCX069oOw&rel=0&w=560&h=315]

Here is a transcript:

Adam Franklin: Hi there. It’s Adam Franklin, and I’m here with Eric Keiles and Mike Leiberman from Square 2 Marketing. Thanks for joining us guys.

Eric Keiles: Pleasure.

Eric Keiles

Adam Franklin: Now I’ve got a question for you.…

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Expert Interview
adam franklin, conversions, traffic, website goals, eric keiles, mike lieberman


Posted on Apr 27, 2012 by Angus Russell

How to make sure your website doesn’t work for your business

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If you’re not in the business of making websites, it might surprise you to learn how many people decide they need a website, seemingly for the sake of having a website. As a freelancer, I get lots of enquiries for small-budget websites, most of which can’t clearly articulate WHY they need a website, other than to check it off the list. Even at Bluewire Media, a high-end web strategy company, the “Website Goals” section of our getting started questionnaire is all too often left blank.

But this just won’t do. Even for small projects, it’s important that we begin with some goals.…

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Web Strategy
website goals, website planning
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