SEM expert, Craig Somerville, General Manger at Reload Media, discusses what SEM is, why it’s important in marketing and what to expect when you engage an SEM professional.
Craig answers the following questions:
- What is SEM (search engine marketing)?
- What are the benefits of SEM?
- How does Google determine where you rank?
- What can clients do themselves to improve their own ads?
- Why should a company engage an SEM professional rather than do it themselves?
- How do you work out what keywords or phrases to optimise for?