When I had the pleasure of seeing marketing strategist, David Meerman Scott present live via satellite at the Growth Summit in Sydney, I was so impressed that I just wanted to ask a few more questions. Luckily, David graciously accepted our request.
In the Part 1 of this interview, David explains:
– what the ‘New Rules of Marketing & PR’ are and how they work.
– how he personally used the ‘new rules’ to reach 30 million people for the launch of his book “The New Rules of Marketing and PR“.…