During a recent brainstorming session with Malcolm Burrows over at Rostron Caryle we came up with a new way to plan, implement, and measure the success of a social media policy.
Here’s how it goes:
Target Market
Who are they and how will you reach them?
Buyer Persona 1:
Buyer Persona 2:
Buyer Persona 3:
Watching
How will you measure what’s being said on social media sites?
Who will be responsible for monitoring this?
Emergency
What constitutes an emergency for your organisation?
1.
2.
3.
Who is responsible in the event of an emergency?…
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