There’s a marketing theme this week – from big ideas, to stuffing up, to selling social to your boss.
10 Considerations When Creating a Social Media Policy -MackCollier.com
This article really shows that there’s no need to be afraid of social media for marketing when the ground rules are clear. Following this ten step guide in your business means you’re less likely to have a “social media disaster” – though, as David Meerman Scott attests, naysayers are really just badvocates in waiting.
How to Convince a CEO to Enter 21st Century Internet Marketing – Hubspot
We see it all the time – the marketers in a company love the idea, it’s natural to them and the benefits are clear.…
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