melissa jun rowley - Bluewire Media

You’re invited to see 17 speakers discuss and debate the state of social media in Australian business.

The Maritime Museum in Sydney will play host to the Social Media Down Under Event- June 13th with a line up of incredibly influential speakers on social media in business. One of these remarkable speakers is our international keynote speaker Melissa Jun Rowley. Melissa’s professional bio reads like a Hollywood film.

Melissa is an award-winning journalist, on-air host, and content strategist with a passion for all things tied to social innovation. She is currently the founder and editor-in-chief of Incentivize, a digital media company focused on the convergence of capitalism and activism.…

This is a guest blog post by Melissa Jun Rowley.

Welcome Melissa…

In the last few years, “engagement,” “authenticity,” and “transparency” have been the key buzzwords and actions for unlocking social media marketing potential. However, it was only a matter of time before audiences began to require a bit more special attention—a bit more focus on their individuality, or at least their locality. As luck would have it new and familiar social technologies are enabling brands to get up close and personal with their consumers through the curation and distribution of localised and personalised content.…

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