Thermomix is well known for its marketing and sales techniques of powerful, in-person demonstrations, so when I was introduced to Joe Winston, co-author of The 4 Blades blog and podcast, I was a little surprised to find out that web marketing was his passion.
Aside from his obvious enthusiasm, one element of Joe’s story that struck me was his experimentation with podcasting. Particularly with our own Web Marketing That Works podcast in the pipeline, I was keen to find out more.
In this detailed, how-to post, Joe dives into podcasting sharing:
- What is podcasting and why it is the least crowded channel for marketers.