Since the Bluewire website re-launched in February, I’ve been keeping a close eye on our website conversions as a whole and specifically our landing pages.

Website conversions

As you may know a conversion is usually defined as when someone performs a desired task on a website, often filling out a form. In our situation they are downloading a free tool or e-book.

The diagram to the right shows total visits and totals conversions. Overall, we had 8,000+ visits at a 6.1% conversion rate.

Our free tools are converting really well, and to give you an idea:

Social Media Guidelines Template is converting at 60.2%
Social Media Planning Template is at 42.8%
Web Strategy Secrets e-book is at 40.8%

And our flagship tool, Web Strategy Planning Template is at 30.2%, although the volume of converts is much higher.…