This is a guest blog  by Daniela Herrera Toro, from Admin Allrounder, Daniela is also a recent graduate from our Social Media Hands-on Workshop and can be tweeted at @allrounder_DHT on Twitter.

Virtually everywhere!

They are virtually everywhere, accessible and have industry experience.

Do I have your attention?

Virtual assistants or outsourcing is the latest craze which has hit our social media platforms and search engines; even your next door neighbour could be one of them.

What is a VA you ask?

Two words come to mind…..life saver! Or another one of my favourites… support.…

Chicago’s Andy Crestodina has taught me many of the things I know about content marketing. I tracked him down and quizzed him about his guest blogging secrets and how to do keyword research in light of Google’s decision to encrypt keyword data.

Transcript

Adam Franklin: Hello, it’s Adam Franklin here, and I’ve got the pleasure of being joined by Andy Crestodina. He’s the strategic director at Orbit Media Studios and the author of the book that I’m currently reading, “Content Chemistry.” Thanks for joining us, Andy.

Andy Crestodina: My pleasure, Adam, great to be here.…

Last week, I had the privilege of being interviewed by Tom Poland on his College For Entrepreneurship Express program (interview will be released soon).

Tom started his first business at age 24 and has since started and sold many others. Since 1995 he’s been sharing his expertise with business owners and at last count he’s helped 1,796 clients from 193 different industry types not only in our part of the world but also in Asia, Europe and the US. Tom’s shared international platforms with the likes of Michael Gerber (The E-Myth), Marshall Goldsmith, Al Ries (22 Immutable Laws of Marketing) and Richard Koch (The 80/20 Principle) and many others.…

Andy Crestodina is a content marketer who I have followed and tried to emulate since I met him at his “wine & web” evening in Chicago last year. Andy’s name has been popping up as a guest blogger on some of the best marketing blogs, and I’ve been keen to learn his secrets. Plus we all know we need to create remarkable content, get back links from popular sites and attract quality traffic… but what does that look like and how do we do it? In his book, Content Chemistry, he reveals what you need to do.…