Social Media Strategy Archives - Page 5 of 10

Posted on Mar 9, 2013 by Matt Travers

Top 5 lessons from Australia’s best and worst corporate tweeters

Updated on October 8th, 2013

This is a guest post.

Matt Travers is the founder of service comparison website ServiceRage, which uses social media feedback to rank Australian companies. He has more than 15 years experience on the client and agency sides of digital marketing in Australia and Europe. He tweets from @ServiceRagecom.

Welcome Matt

Australia’s most successful brands on Twitter get dramatically better customer feedback than their struggling peers. So what’s the secret to positive customer relationships on Twitter?

At ServiceRage we monitor customer feedback, via social media, to 65 Australian businesses in banking, health insurance, energy and general insurance.…

Posted on Feb 25, 2013 by Adam Franklin

Why it is important to tell stories online with Valerie Khoo

Updated on July 8th, 2013

Valerie Khoo is the author of ‘Power Stories‘ and runs the Australian Writers’ Centre. Recently I got the chance to interview Valerie about why it is important to tells stories in the online world.

[youtube=http://www.youtube.com/watch?v=BqUBFaGYeDs&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin: Hi there. It’s Adam, and I’m here with Valerie Khoo, the author of ‘Power Stories’. Thanks for joining us Valerie.

Valerie Khoo: Glad to be here.

Adam Franklin: Valerie’s taught us this morning about how to write business book.…

Posted on Jan 14, 2013 by John Russell

Can you afford free Social Media? [Part 2]

Updated on July 8th, 2013

This is a guest post.

Here’s another guest article by John Russell, author of Living with an Illness – 10 stages to dealing with your illness – an e-book that he’s made available for free.

Welcome John Russell…..

Following my recent article (Can you afford free Social Media – Part One) – I realise that I may have struck a nerve in the market place. Hoping that my readers now understand that Social Media isn’t actually a free exercise, in Part 2 I want to help those business owners and CEOs who have made the decision to enter the social media arena with further financial perspective and advice from someone who has done it all before.…

Posted on Dec 19, 2012 by Jonny Lis

The Contribution of Social Media Optimisation to SMEs by Jonny Lis

Updated on July 8th, 2013

This is guest post by Jonny Lis is a Digital Marketing Specialist at Smart Traffic, a private company with SEO Specialists in Australia. He oversees optimisation strategies for Smart Traffic’s 300+ campaigns. Over to you Jonny:

Over the years, we have witnessed the rise of Facebook, Twitter, You Tube, and Pinterest. The growth of these social media giants is really impressive. At the rate that they’re going, we will surely see more innovations from them, along with rising contenders like Instagram, Google+, LinkedIn, StumbleUpon, and others.…

Posted on Dec 7, 2012 by Selina Power

10 Tips to Maximum Engagement on Facebook

Updated on July 8th, 2013

1. Have a dynamic Facebook Cover photo.

There are three ways you can use your cover photo: Direction, Promotion and Identification.

Direction – this means to direct someone to perform an action for example “Download this song on iTunes’ or “sign up now”. Although this is against terms and conditions of Facebook some companies are still using this technique. To review what is allowed in terms and conditions of the cover photo please see the following blog post:

Promotion– this means product or event advertisement.…

Posted on Dec 3, 2012 by Adam Franklin

ProBlogger’s secrets for building a business blog – Adam Franklin interviews Darren Rowse

Updated on July 8th, 2013

I caught up with Darren Rowse at his ProBlogger event in Melbourne recently and got to ask him about how get a business blog going. Here’s what we discussed in our interview.

Here’s a transcript (for those of you who prefer reading).

Adam Franklin: Hi there it’s Adam Franklin and I’m here with Darren Rowse. You may know him as ProBlogger, one of Australia’s premier bloggers. I’ve got a question for you… But first, thank you for having us at your course this weekend.

Darren Rowse: You’re welcome.…

Welcome Matt

Here is the transcript:

Laura’s daily ritual

Here’s the transcript:

1. Have a dynamic Facebook Cover photo.

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