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Posts Tagged: Verne Harnish

Home / Verne Harnish



Posted on May 7, 2014 by Adam Franklin

WMTW 011: Flagship content and uncovering your customer magnet [podcast]

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Web Marketing That Works podcasts
http://traffic.libsyn.com/webmarketingthatworks/011_-_Flagship_Content_-_How_to_attract_the_right_customers.mp3

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Show notes

The early days

  • We had mentors, peers and friends all recommend Verne’s One-Page Strategic Plan story.
  • We loved the plan and then read his book and attended his events.
  • In fact we have travelled the world to see Verne at various event oner the years.

We wanted to emulate Verne

  • We wanted to solve our own problem which was to help explain to our clients how all the web marketing prices fit together.
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podcast
david meerman scott, Verne Harnish


Posted on Jun 30, 2010 by Toby Jenkins

3 critical insights you need to survive in the era of Sales 3.0

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Updated on February 8th, 2013

I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull.

Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s problem and solving it with them (era 2.0), to what is now the sales era 3.0.

Sales era 3.0 recognises that most of your prospects can’t even define their problem or may not even know they have one!…

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Web Marketing, Web Strategy, Business, Expert Interview
web strategy, Verne Harnish, book review, Jeff Thull, mastering the complex sale


Posted on May 11, 2010 by Sarah McVeigh

What’s your social networking success story?

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We’re passionate advocates of using social networking for business marketing and delight in sharing success stories that began at a tweet, a Facebook discussion, a YouTube clip or a blog post.

Remember our interview with David Meerman Scott?  The one where he blogged about General Motors and ended up landing a meeting with the CEO?

Amazing right?

On a much smaller scale many of us are continually experiencing the benefits of social networking. A personal success story of mine unfolded a couple of weeks ago…

I’m currently enrolled in a music blogging course as part of my journalism degree at QUT (yep, blogging has hit the curriculum).…

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Win, digital marketing, social media, Twitter, Social Networking, Facebook, YouTube, blogging, Inbound Markting, Verne Harnish
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