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Updated on February 8th, 2013
I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull.
Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s problem and solving it with them (era 2.0), to what is now the sales era 3.0.
Sales era 3.0 recognises that most of your prospects can’t even define their problem or may not even know they have one!…
Continue ReadingWe’re passionate advocates of using social networking for business marketing and delight in sharing success stories that began at a tweet, a Facebook discussion, a YouTube clip or a blog post.
Remember our interview with David Meerman Scott? The one where he blogged about General Motors and ended up landing a meeting with the CEO?
Amazing right?
On a much smaller scale many of us are continually experiencing the benefits of social networking. A personal success story of mine unfolded a couple of weeks ago…
I’m currently enrolled in a music blogging course as part of my journalism degree at QUT (yep, blogging has hit the curriculum).…
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