No more vacation: How technology is stealing our lives – Salon.com
I don’t feel like Rebecca Traister feels but I know I’m in the minority. When I’m gone for the weekend, I’m often actually uncontactable as I roam through mobile-coverage-free countryside. But for many people, the constant contact their laptops and smartphones provide means they’re also constantly working, constantly available. This isn’t the first time you’ve heard this, I know, but this is a very well-written and hard-hitting article. Rebecca uses phrases like “eat our lives” to describe what these technologies are doing to us.…
Can I get fired for using Social Media?
The question on everybody’s lips is… “can I get fired for using social media?”
Luckily Brisbane Corporate & IT lawyer, Malcolm Burrows was on hand to answer this one for us.
In this 1:42 minute interview, you’ll learn how you should conduct yourself on social networks and what is and isn’t acceptable!
Social media conduct tips for employees, with Malcolm Burrows
Hi. Malcolm Burrows is my name. I’m a corporate and technology lawyer with a special interest in social media law.
Can people get fired from what they do on social media websites?
… Continue ReadingThe Best Thing About Social Media
Living inside our secluded little web world, it is easy to forget that not everyone is sold on social media.
I for one underestimated what normal people thought about social media.
However it became resoundingly apparent at Bluewire’s recent “Social Media for Business” event where the sentiment from pretty much the entire audience was that they “feared people saying negative things” about their organisation.
Ironically, this is exactly the reason to get on board with social media — to actually listen to what is being said about your company!
Despite people’s apprehension, I still discussed the fact that social media can actually be your friend.…
Continue ReadingWeekly round-up (Vol. 68)
It’s been almost a month since our Social Media for Business event and some of you may be hankering for more tips and ideas. (If you couldn’t attend, check out our resources page). This week, we have plenty of social media articles (mostly from the very handy Mashable.com)!
HOW TO: Pick the Right Social Media Engagement Style – Mashable
Before you start, you have to know you are. Will you engage your social audience as a friend or a community leader? This article covers your main options and how to go about creating this kind of relationship with your Twitter followers or Facebook fans.…
Weekly round-up (Vol. 66)
How 12 CEOs & Founders are Leveraging Web Video – OPEN Forum
These CEOs aren’t the faceless heads of their companies but get out there and play an integral part in creating their brand. Can you think of any other brand-integral company leaders or are you even one yourself?
HOW TO: Enhance Your Online Presence with Video – Mashable
So you’ve decided you could benefit from video… The big question is how? This article discusses a few easy options like video introductions to your website. If you need a video camera, try out the Flip Cam – just point and click!…
The power of social media to create brand advocates
Social media brand advocates
A guest post from Gina Lofaro – “wordmistress”
An Optus/Twitter case study
Most reading this would be aware of the awesome power of social media. For me, Twitter is my weapon of choice in the war of messages as I find that it abundantly meets my needs in that regard. But the story I really want to tell today is about how Twitter connected me with a massive national company in a very ironic way, since I couldn’t get through to them – a telecommunications company – by phone!…
Continue ReadingRed Hot Marketing Strategies from NSBS!
Australia’s political leaders, the nation’s top public servants, a Fortune 100 heavy weight and a TV celebrity were some of the speakers at the National Small Business Summit in Brisbane last week.
Speaking in amongst Deputy Prime Minister Wayne Swan, Liberal Party leader Tony Abbott, Channel 7 Sunrise host David “Kochie” Koch & Dell’s US social media expert Richard Binhammer were some humble business owners as well!
I was honoured to speak on the Red Hot Sales, Marketing & Social Media Strategy panel.
Here is a (rough) transcript of what I spoke about.…
Continue ReadingTo Hell and Back: Dell’s social media transformation
Better known as @RichardatDELL to his 10, 758 Twitter followers, Dell’s international social media strategist Richard Binnhammer flew to Australia for the National Small Business Summit in Brisbane last week.
Richard’s social media strategies have helped Dell have generated millions of dollars from their Twitter account alone. And it was inspiring to hear how a Fortune 100 company uses social media to generate sales and build their reputation.
However Dell’s reputation hasn’t always been so wonderful and I had some pressing questions I really wanted to ask Richard. Graciously Richard accepted my interview request!…
Continue ReadingViva la revolution! Social Media Revolution video has been freshened up.
Need a compelling reason to get your business’s social media strategy organised?
Need to put into context the reach and influence of social networks?
This video is it – again! (Thanks to Erik Qualman at Socialnomics for putting this together)
Since the last edition that I saw, Facebook has grown from the 5th to the 3rd largest country in the world, Ashton Kutcher has more followers on Twitter than the entire population of some countries and there were more Kindle ebook downloads than hard copy books sold at Xmas…
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We’re running a Social Media for Business event on Monday 19th of July if you’d like to find out more.…
Continue ReadingWeekly round-up (Vol. 63)
The Key to Creating Remarkable Things – The 99 Percent
The idea of doing our real work first and “reactive” work second (answering emails, getting resources for colleagues etc.) sounds like common-sense, doesn’t it? But is that really how you function day to day? Or do you spend the morning “getting ready” to knuckle down… then suddenly it’s three o’clock and time for a cup of soup? In this article, Mark McGuinness explains why doing it the right way round is so important and gives a few tips on how to make it work.…
Sneak Peek – National Small Business Summit
Being a small business owner myself, I am honoured to be invited to speak at the National Small Business Summitin Brisbane on Thursday 8th July.
It will be an exiting session at 11am & it’s called Kochie’s Business Builders Panel Session: Red hot sales, marketing and social media strategies.
As a sneak peek of what to expect, each member of the panel will give a 5 minute talk and then we’ll lead in a panel discussion with Q&A.
Personally, I’ll be covering how a good web strategy is crucial to a small (or large) business. …
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