Posted on Sep 6, 2010 by Lesley Hays

Weekly round-up (Vol. 71)

Building Online Authority: Have You Given Up on the Sale? – Search Engine People
You’ve probably read a lot of suggestions on how you should be using social media with your business – it can be pretty overwhelming! So many of these suggestions revolve around focusing on your consumer, providing content and backing off on the hard sale. So it’s refreshing to read this article on how you can hit a balance between these things and still selling your product or service.

4 Tips for Writing SEO-Friendly Blog Posts – OPEN Forum
These tips are both easy and effective.…

Posted on Jul 19, 2010 by Sarah McVeigh

“What’s the difference between a Facebook page and a Facebook group & which one should I use?”

These were the questions posed by a client recently, and I thought the answers might be useful for others looking to kick-start their social media presence. Here are a few of the main differences:

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When you, as the administrator of the group, post messages on the wall your profile picture will be your official logo, rather than your personal profile picture,
Google indexes Facebook pages, meaning someone may find the page by using a search engine,
A page gives users the option to “like” its content, meaning a link to your page will show up in their ‘interests’ section,
Messages sent by administrators will come up as updates; and
Anyone can “like” a page.

Posted on Jul 13, 2010 by Lesley Hays

Weekly round-up (Vol. 63)

The Key to Creating Remarkable Things – The 99 Percent
The idea of doing our real work first and “reactive” work second (answering emails, getting resources for colleagues etc.) sounds like common-sense, doesn’t it? But is that really how you function day to day? Or do you spend the morning “getting ready” to knuckle down… then suddenly it’s three o’clock and time for a cup of soup? In this article, Mark McGuinness explains why doing it the right way round is so important and gives a few tips on how to make it work.…

Posted on Jun 7, 2010 by Lesley Hays

Weekly round-up

5 Tips to Effectively Promote your Articles – Creative Overflow
25 Awesome Google Search Tips and Tricks – AppStorm
Even Dolphins Love the iPad – Mashable
10 things you didn’t know about Twitter – Telegraph.co.uk
New App Helps You “Game” Foursquare Mayorships – Mashable
Microsoft’s own “Upgrade Your Browser” promo!
How We Improved Our Conversion Rate by 72% – dMix

Proof that everyone Googles themselves…

Posted on May 11, 2010 by Sarah McVeigh

What’s your social networking success story?

We’re passionate advocates of using social networking for business marketing and delight in sharing success stories that began at a tweet, a Facebook discussion, a YouTube clip or a blog post.

Remember our interview with David Meerman Scott? The one where he blogged about General Motors and ended up landing a meeting with the CEO?

Amazing right?

On a much smaller scale many of us are continually experiencing the benefits of social networking. A personal success story of mine unfolded a couple of weeks ago…

I’m currently enrolled in a music blogging course as part of my journalism degree at QUT (yep, blogging has hit the curriculum).…

Posted on Mar 19, 2010 by Sarah McVeigh

Tweet! Tweet! – A Little Bird Told Me…

Adam spoke on Social Media Marketing for Events at the ACEB conference on Wednesday & after presenting the benefits a delegate asked –

“But what if people at your event tweet criticisms? Wouldn’t that be reason to stay away from Twitter at events?”

As Adam answered, the challenge here is to do your utmost to give people an experience they want to say good things about!

And if, for whatever reason, they do have a gripe at least you as the organiser/business owner will know & can respond.

That’s the great thing about Twitter – transparency.…

Posted on Mar 12, 2009 by Toby Jenkins

Adtech Sydney – social networking questions

Hi there!

It’s good to be back in Brisbane after a few days down in Sydney attending the Adtech conference this week.

We went down excited by the prospect of Adam facilitating a session on email marketing discussing acquisition, retention and marketing strategies. No doubt he’ll fill you in on a bit more detail when he gets the chance.

From my point of view, there were some great keynote addresses from big wigs around the globe particularly discussing digital trends and digital strategies. One of the best sessions was a panel discussion between the regional managers of social networking sites.…

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