Posted on Sep 12, 2011 by Adam Franklin

Will broadband mean a truly faster future?

The debate around the national broadband network often seems to be far more political than ‘what’s in it for us.’ However I’ve just discovered a book that answers this question for us — the business owners, online marketers and online shoppers!

A Faster Future

I’ve been reading the book called “A Faster Future” by Brad Howarth and Janelle Ledwidge which has made me realise how big this opportunity will be for those who are ready.

I particularly enjoyed the 3rd chapter “Small Business, Big Potential” (p77). The benefit for small business owners is that broadband and the web provides them with more power to compete with big business.…

Posted on Sep 7, 2011 by Adam Franklin

Liz Wiseman: Can Multipliers exist in the virtual web world?

Liz Wiseman is one of our favourite authors and the principles from her bestselling book Multipliers: How The Best Leaders Make Everyone Smarter have been very popular with our team at Bluewire.

Liz was in Sydney recently and I had the chance to ask her a question that had been on my mind for while. “Do the strategies of a Multiplier apply in the virtual web world (where people are often in separate locations and time-zones)?”

Here Liz explains why it is even more important to apply the leadership traits of a Multiplier in the virtual web world.…

Posted on Sep 7, 2011 by Hamish Knox

How to use iMovie to create YouTube videos

So, my time here at Bluewire as a marketing intern from QUT has been spent editing videos the guys have done with industry leaders and clients on how they use the web to do business.

Why publish videos?

To quote David Meerman Scott, “On the web, you are what you publish”

I must confess i am a Mac advocate, owning an iPod, iPhone and Macbook completing the trifecta of Mac products. So what i have to say may be bias towards iMovie. There are many great products and software out there which are useful for editing and creating movies and video content.…

Posted on Sep 1, 2011 by Sam Sargent

A handy new Mobile Friendly site ‘Takes Off’ at Brisbane Airport

The first of a few mobile projects in the pipeline for BAC here at Bluewire Media, has officially launched or “taken off” if you can excuse the pun. Quietly tonight, while the usual busy Brisbane Airport slows down just a tad, the launch button on their new Mobile Optimised Website was pushed.

We’re pretty of proud of this project here at Bluewire and if you’re anything like me I think you’ll agree this will be a very handy addition to the online presence of Brisbane Airport. How many times have you been sitting in the domestic terminal pick up area, getting those glaring looks from security guards, just wishing you knew when your partners plane was landing??…

Posted on Aug 30, 2011 by Adam Franklin

David Meerman Scott explains the Web Strategy Planning Template

David Meerman Scott

David Meerman Scott co-created the Web Strategy Planning Template with Bluewire Media in 2010. It was designed as a free tool to help organisations develop their web marketing strategy.

When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful.

Here’s here interview with David

David Meerman Scott:

“Hey how’s it going? So, I just flew 14 hours from Los Angeles to do a little bit of surfing, and here we are, had a good lunch today with the guys.

Posted on Aug 26, 2011 by Adam Franklin

2 SEO Tips You Probably Didn’t Know – Jim Stewart

SEO tips you didn’t know

Jim Stewart is an SEO specialist and I asked him for two SEO tips that we may not know.

Here is a transcript:

Two major tips for SEO that are often overlooked are:

1. Use Google Webmaster Tools

Most people have got Google Analytics setup but they haven’t got Google Webmaster Tools setup. The reason you need Google Webmaster Tools set up is because it will tell you everything Google knows is wrong with your site and that is right with your site. Quite often a lot of sites don’t even know that Google hates them and the reason that Google hates them is all outlined in Google Webmaster Tools.…

Posted on Aug 25, 2011 by Sharon Barbour

Word to the Wise

Sex texts – bridging physical barriers! If you haven’t done it yet, it’s only a matter of time before you try. It’s a new world order, reintroducing written erotica to the world. Unfortunately if you’re a politician or a celebrity, it’s not looking good for you – statistically speaking you will be busted sexting very soon and your public credibility and private love life will crumble. While it’s all well and good to celebrate our brave new world and experiment with technology, it’s also worth watching our back. Go ahead and explore your inner sex god or goddess, feel free to cyber connect with your lover, but please don’t do it in public.…

Posted on Aug 20, 2011 by Adam Franklin

Keith Ferrazzi – Why Social Media is Useless Without Meaningful Relationships

Keith Ferrazzi is a relationship expert who wrote Never Eat Alone and Who’s Got Your Back – both of which I love. He came out to Australia recently thanks to The Growth Faculty and gave a workshop. His thoughts on social media are worth sharing!

Below is a transcript too.

Hi this is Keith Ferrazzi, author of Never Eat Alone.

Why social media can be useless

You know it’s interesting about social media. Social media is another connection point we can all use to broaden the touch points, the connections that we have, but it doesn’t necessarily assume that you’re going to build a relationship.