We love blogging and are constantly being inspired by the multitude of talent in the blogosphere. Here we’re sharing some of our favourites.
Thing is, we’re always on the lookout for a new read.
That’s where you come in. Tell us where we can find your blog!
All you need to do is comment us with your blog’s URL and you’ll go in the draw to win a copy of David Meerman Scott’s fantastic book “The New Rules of Marketing & PR”.
Conference organisers I speak with often say “I’d love to do more with social media but where do I find the time?”
When I addressed the Australian Conference & Events Bureau(ACEB)I demonstrated that if you set up social media early enough and provide good content, you can let the enthusiasm of the delegates, speakers and exhibitors do a lot of the hard work for you. And this is what helps create the buzz and drive registrations!
Does that sound worth giving social media a go?
As case studies: I’ve chosen the digital marketing conference ad:tech Sydney that uses Twitter and its blog well.…
When I had the pleasure of seeing marketing strategist, David Meerman Scott present live via satellite at the Growth Summit in Sydney, I was so impressed that I just wanted to ask a few more questions. Luckily, David graciously accepted our request.
In the Part 1 of this interview, David explains:
– what the ‘New Rules of Marketing & PR’ are and how they work.
– how he personally used the ‘new rules’ to reach 30 million people for the launch of his book “The New Rules of Marketing and PR“.…
I recently revealed my “secret formula for email marketing success” during a presentation at EMSA – the Email Marketing Summit Australia.
Here’s a 5 minute snippet where I outline 6 common mistakes & I share the biggest ‘oops’ I’ve ever made!
All of you know the six most common mistakes people, including me, make. I’ll teach you how to write, find and engage in emails. I’ll teach you, most importantly, how social media can really maximise the results in email campaigns.
We do make some mistakes, don’t we? I’ve certainly made a lot and it could be prevented, so your life is mainly to serve as a warning to others.…
Twitter have now finished their staged roll-out of the new ‘Lists’ feature across the social media network. Let’s take a look at where Lists are capable of playing a role in your businesses social media activities.
Monitor Your Market –
With many brands and companies now openly embracing social media as a new business tool, Twitter has made both market and competitor information more readily available as well as easily shared. It’s important to be aware of what’s happening in the marketplace of your business and above all, knowing your competition. …
A marketing coordinator at a flagship radio station recently made a comment which got me thinking about what we really take from the words we read. She noted that many of us spend upwards of three years learning how to win grades with fancy words, only to unlearn much of it as soon as we hit the world of employment. She referred to the need to “dumb things down” for the masses.
While I certainly agree that much of the wording used in essays becomes useless in the ‘real world’ – I don’t think that short, punchy copy equates to “dumbing down”.…