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Posts Tagged: inbound marketing

Home / inbound marketing



Posted on May 3, 2014 by Toby Jenkins

WMTW 010: Eric Keiles on inbound marketing’s secret sauce [podcast]

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Eric Keiles
http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/webmarketingthatworks/010-_Eric_Keiles_on_inbound_marketings_secret_sauce.mp3

Podcast: Play in new window | Download

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Updated on November 22nd, 2019

Tweet this podcast with Eric Keiles >>

Eric Keiles is the co-founder of Square 2 Marketing, one of the world’s largest inbound marketing agencies and a Hubspot Platinum partner. He’s co-written 2 books with his business partner Mike Lieberman – Reality Marketing Revolution and Fire Your Sales Team Today.

“The secret sauce to inbound marketing is traditional outreach.” Eric Keiles (tweet this).

Adam and I had read their book and been following their work for a few years before we were able to meet face to face in Boston for Inbound 2012 – an inbound marketing conference.…

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podcast
inbound marketing, eric keiles


Posted on Jun 4, 2013 by Adam Franklin

Marketing experiments: 891 inbound leads in a month

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Record breaking Hubspot analytics

Updated on October 8th, 2013

May 2013 marks the one year anniversary of my inbound marketing journey with Hubspot.  I’d always been an inbound marketing disciple but for the last 12 months I’ve been actively implementing it.  That’s right.. social media, landing pages, lead nurturing, calls to action and blogging!

And I’m pleased to announce a…

A record month on Hubspot – 891 leads (8.1% conversion rate)!

We had 10,944 visitors to our Bluewire Media website, and 891 leads.  For the analytics geeks like me, that’s 8.1% conversion rate for the entire website.…

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5 Comments
Web Marketing, Facebook, Twitter, Blogging, LinkedIn, Advanced, Social Media Strategy
Hubspot, inbound marketing, Our Faves


Posted on Jun 4, 2013 by Adam Franklin

Your whole company is in marketing – Bernie Borges interview

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Bernie Borges

Updated on July 16th, 2013

Bernie Borges, Social Business Evangelist, is an author, speaker and trainer.  He’s also the CEO of Find and Convert and has more than 20 years experience in the software and internet industry in sales and marketing leadership roles underpinning his knowledge, experience and advice.

As a leading authority on internet and social media marketing strategies, it was great to talk to him and get some tips for our readers.

[youtube=http://www.youtube.com/watch?v=rO-_Cu8pUSU&rel=0&w=560&h=315]

TRANSCRIPT:

Adam Franklin: Hi. It’s Adam Franklin here, and I’m here with Bernie Borges, the CEO of the Find and Convert digital agency.…

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3 Comments
Expert Interview, Social Media Strategy
inbound marketing, Bernie Borges, Find & Convert, Social Business, subject matter expert, Marketing 2.0


Posted on Apr 30, 2013 by Adam Franklin

Timbo Reid on Push vs Pull marketing

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Updated on May 27th, 2013

Tim Reid is a marketing coach, prolific speaker, podcaster, blogger and author, specialising in business marketing.   He contributes to his own podcasts and heaps of other sites, blogs and magazines.  

With 20 years experience in corporate marketing, his practical experience underpins his speaking and writing popularity.  Among all these other things, Tim is the founder and host of Australia’s #1 marketing podcast Small Business Big Marketing with a global audience across 94 countries. 

[youtube=http://www.youtube.com/watch?v=SbHZs1DK6Nc&rel=0&w=560&h=315]

Transcript

Adam Franklin:  Hi there, so it’s Adam Franklin and I’m here with Tim Reid, host of Australia’s number one marketing podcast, Small Business, Big Marketing.…

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Expert Interview
adam franklin, inbound marketing, Tim Reid, Cha-Ching


Posted on Mar 11, 2013 by Brenda Panin

Exciting ways to market your business in 2013

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Brenda Panin

Updated on July 8th, 2013

This is a guest blog post.

Brenda Panin is an Economics graduate, working as a business coach and business valuer (estimating the economic value of the business owner’s interest in a company!).  Plus, Brenda blogs on a wide range of topics, including fitness, business tips and social media.

Welcome Brenda…

The explosion of digital and social media has opened up exciting new avenues for marketers and advertisers. Never before have there been so many ways a business can get their message out to their target market.…

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Guest Post, Intermediate, Social Media Strategy
blogging, inbound marketing, Brenda Panin, social media. business


Posted on Sep 2, 2012 by Adam Franklin

My Top 8 Marketing Insights from Inbound Conference

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Updated on November 26th, 2019

Inbound conference

2,800 inbound marketers gathered in Boston this week for Inbound12.  Since I was one of only 3 Aussies there, I want to share my Top 8 marketing insights from the Inbound conference which we flew around the world to attend.

1. Get ready to news-jack

How…?  David Meerman Scott says to track Google News for what’s happening now and if you find a topic you can somehow relate to your blog, post something in real-time.  If journalists see your content as they are looking to report the story, you may news-jack it & earn thousands of backlinks!…

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8 Comments
Web Strategy
david meerman scott, inbound marketing, brian halligan, ann handley, Dan Zarrella, Dharmesh Shah, Gary Vaynerchuk, Susan Cain


Posted on Oct 11, 2010 by Adam Franklin

New Rules of PR in action – yes they really work!

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Updated on February 8th, 2013

If you’ve been reading our blog for a while, you’ll know that we really like the books The New Rules of Marketing and PR by David Meerman Scott and Inbound Marketing by Brian Halligan and Dharmesh Shah.

I have thoroughly enjoyed putting many of their recommendations into practice. Yes they really do work and this is my favourite experience so far.

My story:

The invite to our recent Email Marketing Secrets event was sent out to our subscribers and on the same day a journalist from Fairfax Digital – who wasn’t on our database – contacted us for an interview about an article he was writing.…

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4 Comments
Email Marketing, Web Strategy
david meerman scott, new rules of marketing & pr, inbound marketing, brian halligan, dhamesh shah


Posted on May 25, 2010 by Sarah McVeigh

What’s your YouTube channel?

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We love YouTube!

We use it to share testimonials, press appearances and interviews we’ve conducted with inspiring and interesting people. We also use it to introduce ourselves and our services to clients, potential staff and anyone interested in what we do!

What do you use it for?

Here are some examples of what you’ll find on our YouTube channel:

Our welcome video

Here, we get the chance for our audience to ‘meet’ the directors of our company and explain first hand what it is we do.

Testimonials

Rather than us telling you what we think of our work, you can hear it from our clients.…

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YouTube
social media, Social Networking, YouTube, inbound marketing


Posted on Mar 31, 2010 by Adam Franklin

Are You Guilty of Interruption Marketing?

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Interruption marketing is a strategy that is losing impact very quickly.  Think about the last time you enjoyed receiving (or even noticing) any of the following:

Cold calls, direct (junk) mail, a TV advert, newspaper ad, radio commercial or billboard….?

Not many of us enjoy these interruptions especially when they occur during dinner, during a TV show, between songs or clog up your mailbox.  

Yet strangely, when people put their marketing hat on, its exactly these ‘ideas’ that are usually dreamt up.  This behavior seems absurd to me!

Are you guilty? …

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Web Strategy, Marketing
Hubspot, inbound marketing
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