inbound marketing Archives

Posted on May 3, 2014 by Toby Jenkins

WMTW 010: Eric Keiles on inbound marketing’s secret sauce [podcast]

Eric Keiles is the co-founder of Square 2 Marketing, one of the world’s largest inbound marketing agencies and a Hubspot Platinum partner. He’s co-written 2 books with his business partner Mike Lieberman – Reality Marketing Revolution and Fire Your Sales Team Today.

“The secret sauce to inbound marketing is traditional outreach.” Eric Keiles (tweet this).

Adam and I had read their book and been following their work for a few years before we were able to meet face to face in Boston for Inbound 2012 – an inbound marketing conference.…

Posted on Jun 4, 2013 by Adam Franklin

Marketing experiments: 891 inbound leads in a month

May 2013 marks the one year anniversary of my inbound marketing journey with Hubspot. I’d always been an inbound marketing disciple but for the last 12 months I’ve been actively implementing it. That’s right.. social media, landing pages, lead nurturing, calls to action and blogging!

And I’m pleased to announce a…

A record month on Hubspot – 891 leads (8.1% conversion rate)!

We had 10,944 visitors to our Bluewire Media website, and 891 leads. For the analytics geeks like me, that’s 8.1% conversion rate for the entire website.

Also a lead is defined as a website visitor who downloads a premium piece of content in exchange for their name and email address.…

Posted on Jun 4, 2013 by Adam Franklin

Your whole company is in marketing – Bernie Borges interview

Bernie Borges, Social Business Evangelist, is an author, speaker and trainer. He’s also the CEO of Find and Convert and has more than 20 years experience in the software and internet industry in sales and marketing leadership roles underpinning his knowledge, experience and advice.

As a leading authority on internet and social media marketing strategies, it was great to talk to him and get some tips for our readers.

[youtube=http://www.youtube.com/watch?v=rO-_Cu8pUSU&rel=0&w=560&h=315]

TRANSCRIPT:

Adam Franklin: Hi. It’s Adam Franklin here, and I’m here with Bernie Borges, the CEO of the Find and Convert digital agency.…

Posted on Apr 30, 2013 by Adam Franklin

Timbo Reid on Push vs Pull marketing

Tim Reid is a marketing coach, prolific speaker, podcaster, blogger and author, specialising in business marketing. He contributes to his own podcasts and heaps of other sites, blogs and magazines.

With 20 years experience in corporate marketing, his practical experience underpins his speaking and writing popularity. Among all these other things, Tim is the founder and host of Australia’s #1 marketing podcast Small Business Big Marketing with a global audience across 94 countries.

[youtube=http://www.youtube.com/watch?v=SbHZs1DK6Nc&rel=0&w=560&h=315]

Transcript

Adam Franklin: Hi there, so it’s Adam Franklin and I’m here with Tim Reid, host of Australia’s number one marketing podcast, Small Business, Big Marketing.…

Posted on Mar 11, 2013 by Brenda Panin

Exciting ways to market your business in 2013

This is a guest blog post.

Brenda Panin is an Economics graduate, working as a business coach and business valuer (estimating the economic value of the business owner’s interest in a company!). Plus, Brenda blogs on a wide range of topics, including fitness, business tips and social media.

Welcome Brenda…

The explosion of digital and social media has opened up exciting new avenues for marketers and advertisers. Never before have there been so many ways a business can get their message out to their target market. Some are new tactics while others are new takes on older methods.…

Posted on Sep 2, 2012 by Adam Franklin

My Top 8 Marketing Insights from Inbound 12

2,800 inbound marketers gathered in Boston this week for Inbound12. Since I was one of only 3 Aussies there, I want to share my Top 8 marketing insights.

1. Get ready to news-jack

How…? David Meerman Scott says to track Google News for what’s happening now and if you find a topic you can somehow relate to your blog, post something in real-time. If journalists see your content as they are looking to report the story, you may news-jack it & earn thousands of backlinks!

2. You can’t really blog, tweet or email too much

Dan Zarrella is Hubspot’s Social Media Scientist and having analysed loads of data has drawn the conclusion that you can tweet, blog & email much more than you’re doing already.…

Posted on Oct 11, 2010 by Adam Franklin

New Rules of PR in action – yes they really work!

If you’ve been reading our blog for a while, you’ll know that we really like the books The New Rules of Marketing and PRby David Meerman Scott and Inbound Marketing by Brian Halligan and Dharmesh Shah.

I have thoroughly enjoyed putting many of their recommendations into practice. Yes they really do work and this is my favourite experience so far.

My story:

The invite to our recent Email Marketing Secrets event was sent out to our subscribers and on the same day a journalist from Fairfax Digital – who wasn’t on our database – contacted us for an interview about an article he was writing.…

Posted on Mar 31, 2010 by Adam Franklin

Are You Guilty of Interruption Marketing?

Interruption marketing is a strategy that is losing impact very quickly. Think about the last time you enjoyed receiving (or even noticing) any of the following:

Cold calls, direct (junk) mail, a TV advert, newspaper ad, radio commercial or billboard….?

Not many of us enjoy these interruptions especially when they occur during dinner, during a TV show, between songs or clog up your mailbox.

Yet strangely, when people put their marketing hat on, its exactly these ‘ideas’ that are usually dreamt up. This behavior seems absurd to me!

Are you guilty?

The Head of Marketing in this parody is…

Video from HubSpot’s YouTube Channel

But there is a solution!

It’s called Inbound Marketing – a term coined by a company that I’ve been following called HubSpot. Inbound Marketing is about being found on Google by people who are actively seeking and actually interested in what you have to say.…