Posted on Jul 21, 2010 by Adam Franklin

Red Hot Marketing Strategies from NSBS!

Australia’s political leaders, the nation’s top public servants, a Fortune 100 heavy weight and a TV celebrity were some of the speakers at the National Small Business Summit in Brisbane last week.

Speaking in amongst Deputy Prime Minister Wayne Swan, Liberal Party leader Tony Abbott, Channel 7 Sunrise host David “Kochie” Koch & Dell’s US social media expert Richard Binhammer were some humble business owners as well!

I was honoured to speak on the Red Hot Sales, Marketing & Social Media Strategy panel.

Here is a (rough) transcript of what I spoke about.…

Posted on Jul 20, 2010 by Adam Franklin

7 Email Marketing Tips I Just Gave a Client

Yesterday I emailed a client of ours, Hypoxi Australia with some tips for increasing their email marketing open rates and readership!

Now it’s worth mentioning that the Hypoxi girls send one of the best email newsletters I have seen. My bias isn’t towards its design specifically (which I’ll admit Bluewire actually does), but what I love is the red hot content that the Hypoxi girls write themselves!

And for the record, the girls get well-above average open rates & 3-4 times the average click through rates. So they are setting the standard, but still want to improve!…

Posted on Jul 19, 2010 by Sarah McVeigh

“What’s the difference between a Facebook page and a Facebook group & which one should I use?”

Updated on July 15th, 2013

These were the questions posed by a client recently, and I thought the answers might be useful for others looking to kick-start their social media presence. Here are a few of the main differences:

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When you, as the administrator of the group, post messages on the wall your profile picture will be your official logo, rather than your personal profile picture,
Google indexes Facebook pages, meaning someone may find the page by using a search engine,
A page gives users the option to “like” its content, meaning a link to your page will show up in their ‘interests’ section,
Messages sent by administrators will come up as updates; and
Anyone can “like” a page.

Posted on Jul 15, 2010 by Adam Franklin

To Hell and Back: Dell’s social media transformation

Updated on July 15th, 2013

Better known as @RichardatDELL to his 10, 758 Twitter followers, Dell’s international social media strategist Richard Binnhammer flew to Australia for the National Small Business Summit in Brisbane last week.

Richard’s social media strategies have helped Dell have generated millions of dollars from their Twitter account alone. And it was inspiring to hear how a Fortune 100 company uses social media to generate sales and build their reputation.

However Dell’s reputation hasn’t always been so wonderful and I had some pressing questions I really wanted to ask Richard. …

Posted on Jul 14, 2010 by Toby Jenkins

The first help desk call

This is an oldie but a goodie! Enjoy!

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What do you think? Leave your comments for our Help desk guys!…

Posted on Jul 13, 2010 by Lesley Hays

Weekly round-up (Vol. 63)

The Key to Creating Remarkable Things – The 99 Percent
The idea of doing our real work first and “reactive” work second (answering emails, getting resources for colleagues etc.) sounds like common-sense, doesn’t it? But is that really how you function day to day? Or do you spend the morning “getting ready” to knuckle down… then suddenly it’s three o’clock and time for a cup of soup? In this article, Mark McGuinness explains why doing it the right way round is so important and gives a few tips on how to make it work.…

Monthly Archives: July 2010

7 Email Marketing Tips I Just Gave a Client

The first help desk call

Archives

Social media brand advocates

An Optus/Twitter case study

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