A guest post from Gina Lofaro – “wordmistress”
An Optus/Twitter case study
Most reading this would be aware of the awesome power of social media. For me, Twitter is my weapon of choice in the war of messages as I find that it abundantly meets my needs in that regard. But the story I really want to tell today is about how Twitter connected me with a massive national company in a very ironic way, since I couldn’t get through to them – a telecommunications company – by phone!…
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35 Powerful Ways to Get Noticed – Small Fuel Marketing
Short, effective tips on how to promote yourself & your organisation. Easier said than done, but brilliant none the less. I reckon we do 24 of them!
Growing Your Business: 5 Tips From the Founder of Blip.tv – Mashable
Five smart business tips we try to embody here at Bluewire.
How to get your emails some inbox attention – Smart Insights
Mark Brownlow discusses the importance of the From line, Subject line and “preheader” (he explains it all), plus external things that can affect your open rate (like frequency of sends or design consistency between your website and email).…
Australia’s political leaders, the nation’s top public servants, a Fortune 100 heavy weight and a TV celebrity were some of the speakers at the National Small Business Summit in Brisbane last week.
Speaking in amongst Deputy Prime Minister Wayne Swan, Liberal Party leader Tony Abbott, Channel 7 Sunrise host David “Kochie” Koch & Dell’s US social media expert Richard Binhammer were some humble business owners as well!
I was honoured to speak on the Red Hot Sales, Marketing & Social Media Strategy panel.
Here is a (rough) transcript of what I spoke about.…
Continue ReadingYesterday I emailed a client of ours, Hypoxi Australia with some tips for increasing their email marketing open rates and readership!
Now it’s worth mentioning that the Hypoxi girls send one of the best email newsletters I have seen. My bias isn’t towards its design specifically (which I’ll admit Bluewire actually does), but what I love is the red hot content that the Hypoxi girls write themselves!
And for the record, the girls get well-above average open rates & 3-4 times the average click through rates. So they are setting the standard, but still want to improve!…
Continue Reading6 Crucial Social Media Tips for Traditional Media – Mashable
If you’re used to traditional media like newspapers or television, here are some tips for how to use social media. Read how to share value-filled content, curate conversations about your brand, engage audiences, promote your presence in social media, customise users’ experiences and track everything!
10 Tips for Corporate Blogging – OPEN Forum
These are some pretty sound tips to get the most out of your forrays into corporate blogging.
The art of slow reading – The Guardian.co.uk
Can you read this whole article without getting bored?…
These were the questions posed by a client recently, and I thought the answers might be useful for others looking to kick-start their social media presence. Here are a few of the main differences:
I’ve been hugely taken with and amused by the Old Spice viral campaign that’s been unfolding over the past few months, from “I’m on a horse” to the string of personalised video messages addressed to the likes of Rose McGowan (“we are both attractive movie stars who just got married in my brain“).
It’s a basic and effective appeal to the audience, and I like it!
I’m also impressed by the makeshift version World Vision unleashed today. It’s a clever crack at piggybacking off some phenomenal viral success, and I wish them many happy views on their YouTube clip.…
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Better known as @RichardatDELL to his 10, 758 Twitter followers, Dell’s international social media strategist Richard Binnhammer flew to Australia for the National Small Business Summit in Brisbane last week.
Richard’s social media strategies have helped Dell have generated millions of dollars from their Twitter account alone. And it was inspiring to hear how a Fortune 100 company uses social media to generate sales and build their reputation.
However Dell’s reputation hasn’t always been so wonderful and I had some pressing questions I really wanted to ask Richard. Graciously Richard accepted my interview request!
I asked Richard about Dell’s dramatic turnaround from the Dell Hell fiasco in 2005 to today’s multi-million social media successes.…
Continue ReadingNeed a compelling reason to get your business’s social media strategy organised?
Need to put into context the reach and influence of social networks?
This video is it – again! (Thanks to Erik Qualman at Socialnomics for putting this together)
Since the last edition that I saw, Facebook has grown from the 5th to the 3rd largest country in the world, Ashton Kutcher has more followers on Twitter than the entire population of some countries and there were more Kindle ebook downloads than hard copy books sold at Xmas…
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We’re running a Social Media for Business event on Monday 19th of July if you’d like to find out more.…
Continue ReadingThis is an oldie but a goodie! Enjoy!
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What do you think? Leave your comments for our Help desk guys!…
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The Key to Creating Remarkable Things – The 99 Percent
The idea of doing our real work first and “reactive” work second (answering emails, getting resources for colleagues etc.) sounds like common-sense, doesn’t it? But is that really how you function day to day? Or do you spend the morning “getting ready” to knuckle down… then suddenly it’s three o’clock and time for a cup of soup? In this article, Mark McGuinness explains why doing it the right way round is so important and gives a few tips on how to make it work.…
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