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Posts Categorised: Social Media Strategy

Home / Social Media Strategy / Page 10



Posted on Mar 25, 2010 by Adam Franklin

Twitter explained in 5 minutes

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Updated on July 15th, 2013

Twitter is something many people in the web industry are familiar with, but when I speak to ‘normal’ people I am still greeted with blank looks.

If you’re a first timer, this presentation explains Twitter in 5 minutes.

This video is from Ignite Brisbane – an exciting speaking series where the speakers get 5 minutes with 20 slides that rotate automatically every 15 seconds!

You can follow me if you like @Franklin_Adam.

Twitter Speaker: If you’d me to explain Twitter at your event, please feel free to give Bluewire Media a call on 1300 258 394.…

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Twitter, Marketing, Expert Interview, Beginner, Social Media Strategy
ignite brisbane adam franklin twitter


Posted on Mar 22, 2010 by Adam Franklin

Social Media Marketing for Events – Putting Bums on Seats!

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Updated on July 15th, 2013

Conference organisers I speak with often say “I’d love to do more with social media but where do I find the time?”

When I addressed the Australian Conference & Events Bureau (ACEB)I demonstrated that if you set up social media early enough and provide good content, you can let the enthusiasm of the delegates, speakers and exhibitors do a lot of the hard work for you.  And this is what helps create the buzz and drive registrations!

Does that sound worth giving social media a go?…

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Social Media, Intermediate, Social Media Strategy
adam franklin, speaker, ACEB, conferences, events


Posted on Mar 19, 2010 by Sarah McVeigh

Tweet! Tweet! – A Little Bird Told Me…

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Updated on July 15th, 2013

Adam spoke on Social Media Marketing for Events at the ACEB conference on Wednesday & after presenting the benefits a delegate asked –

“But what if people at your event tweet criticisms? Wouldn’t that be reason to stay away from Twitter at events?”

As Adam answered, the challenge here is to do your utmost to give people an experience they want to say good things about!

And if, for whatever reason, they do have a gripe at least you as the organiser/business owner will know & can respond.…

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Twitter, Intermediate, Social Media Strategy
digital marketing, social media, Twitter, Social Networking, web strategy, online marketing, david meerman scott, brand management


Posted on Mar 8, 2010 by Toby Jenkins

Managing your web strategy – how to get your blog post written!

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Updated on July 15th, 2013

Have you ever sat down to write blog post and just gone blank?

Have you ever sat down and wondered where on earth you’re going to start?

Have you ever sat down and wondered what on earth you’re going to write about?

I know I have and so I figure there might be a few others out there that could use a few tips! While this is specifically related to writing a blog post, I hope you’ll see that it can be applied to other areas of your web strategy – facebook posts, news articles for your website, email newsletters etc.…

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Web Strategy, Business, Marketing, Blogging, Beginner, Social Media Strategy
managed web strategy, blogging, deadlines, timothy ferriss


Posted on Mar 4, 2010 by Adam Franklin

David Meerman Scott interview – New Rules of Marketing & PR

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Updated on July 15th, 2013

When I had the pleasure of seeing marketing strategist, David Meerman Scott present live via satellite at the Growth Summit in Sydney, I was so impressed that I just wanted to ask a few more questions.  Luckily, David graciously accepted our request.

In the Part 1 of this interview, David explains:

– what the ‘New Rules of Marketing & PR’ are and how they work.
– how he personally used the ‘new rules’ to reach 30 million people for the launch of his book “The New Rules of Marketing and PR“.…

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Marketing, Expert Interview, Intermediate, Social Media Strategy
Marketing, david meerman scott, new rules of marketing & pr


Posted on Feb 18, 2010 by Adam Franklin

How To Blog – Interview with Legendary Blogger Jonathan Crossfield

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Updated on July 15th, 2013

“To blog or not to blog” is a question many marketing managers and business owners grapple with…  Sure the results can be magnificent, yet where do I find the time and how long until my blog ‘breaks through’?

Legendary blogger, Jonathan Crossfield (who also happens to be Communications Manager at Netregistry – domain & hosting company) was generous enough to answer many of these questions when we caught up in Sydney.

In this 7 min interview, Jonathan answers:

– How he got started his first blog?…

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Expert Interview, Blogging, Beginner, Social Media Strategy
expert interviews


Posted on Nov 25, 2009 by Adam Franklin

Creating Emails for Maximum Results – Adam Frankin – EMSA 09

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Updated on July 15th, 2013

I recently revealed my “secret formula for email marketing success” during a presentation at EMSA – the Email Marketing Summit Australia.

Here’s a 5 minute snippet where I outline 6 common mistakes & I share the biggest ‘oops’ I’ve ever made!

All of you know the six most common mistakes people, including me, make. I’ll teach you how to write, find and engage in emails. I’ll teach you, most importantly, how social media can really maximise the results in email campaigns.
We do make some mistakes, don’t we?  …

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Email Marketing, Expert Interview, Intermediate, Social Media Strategy
Email Marketing, adam franklin, EMSA


Posted on Nov 11, 2009 by Bluewire Media

3 Ways to Implement Twitter Lists for Your Business

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Updated on July 15th, 2013

Twitter have now finished their staged roll-out of the new ‘Lists’ feature across the social media network.  Let’s take a look at where Lists are capable of playing a role in your businesses social media activities.

Monitor Your Market –

With many brands and companies now openly embracing social media as a new business tool, Twitter has made both market and competitor information more readily available as well as easily shared. It’s important to be aware of what’s happening in the marketplace of your business and above all, knowing your competition.  …

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Twitter, Intermediate, Social Media Strategy, Step by Step
Twitter


Posted on Nov 11, 2009 by Sarah McVeigh

Every Word Should Pull Its Own Weight

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Updated on July 15th, 2013

A marketing coordinator at a flagship radio station recently made a comment which got me thinking about what we really take from the words we read. She noted that many of us spend upwards of three years learning how to win grades with fancy words, only to unlearn much of it as soon as we hit the world of employment. She referred to the need to “dumb things down” for the masses.

While I certainly agree that much of the wording used in essays becomes useless in the ‘real world’ – I don’t think that short, punchy copy equates to “dumbing down”.…

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Email Marketing, Copywriting, Marketing, Blogging, Intermediate, Social Media Strategy
internet marketing, Copywriting, digital marketing, Marketing


Posted on Aug 13, 2009 by Adam Franklin

Seth Godin on Social Networking for Business

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Updated on July 15th, 2013

Seth Godin is considered “America’s Best Marketer” by American Way Magazine & and the “Ultimate Entrepreneur for the Information Age” by Business Week.

In this video from Seth’s blog, he answers the following questions from Michael Silverman (CEO of Duo Consulting)

  • “Social Networking for business – is it valuable for business – yes or no?”
  • “And if yes – for what types of businesses?”

I really enjoyed this response because he reminds us that it is easy to delude ourselves about how popular we are on the Internet.  …

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Facebook, Social Media, Business, Marketing, Beginner, Social Media Strategy
Seth Godin


Posted on Mar 26, 2009 by Adam Franklin

Facebook strategy ideas to try out

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Updated on November 26th, 2019

Facebook strategy ideas

Over the next few of my posts, I’ll share some ideas on what we recommend implementing in terms of a social media strategy.

Before  I start, I thought it was be wise to clarify how I define social media & web 2.0

Social Media – (also known as social network websites) is online communities that allow people to interact in much the same way as they would in the real-world.People can be friends, contact each other, join groups, look at friend’s photo albums.…

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Web Strategy, Web Design, Facebook, Social Media, Beginner, Social Media Strategy
Facebook, web design brisbane
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