#9. Web Marketing That Works Podcast
Hosted by real-life marketing experts Adam Franklin and Toby Jenkins who authored a book of the same name, their guests discuss their failures and reveal the truth about what really works on the web.
“Most people are after an honest tradesman, and I have nothing to hide.”
How do Olympic athletes maintain their focus, discipline and energy? How do the unsponsored athletes juggle their rigorous training with their “day job” and family obligations? What are the time management and productivity secrets of Olympians?
On the web you are what you publish, writes marketing guru David Meerman Scott, author of the respected The new rules of marketing & PR. Adam Franklin and Toby Jenkins, authors of an Australia’s Top 20 business blog, founded web-marketing firm Bluewire Media in 2005. They map out how to build your own web-marketing universe, arguing that advertising depreciates with time, whereas web marketing appreciates over time. Putting together a web strategy is like weaving a web of social media, content marketing, blog, backlinks, SEO and SEM that draw visitors into the website. Chapters set out the ‘how’, beginning with defining your buyer and ending with real-life experiences.A bonus of 33 free templates makes this a go-to marketing resource.
Adam Franklin & Toby Jenkins, Wiley 2014,
Inside Small Business Magazine